Allowing Constituents to Co-Create The Next Thing
by Tobey White Heart Crockett
In an absolutely fascinating move, Ladies Home Journal is going to pay readers to write (at professional rates) much of the magazine’s content. LHJ is having a sort of re-launch with a new logo, look& feel, and trade dress starting with the March issue.
We’re going to see a lot more of this believe me. Brands are moving more & more into co-creation with their ‘fans’ and supporters, a phenomenon which parallels and perhaps even leads some of the change in power relationships we are seeing as we Shift into the new paradigm. woo hoo!