In an absolutely fascinating move, Ladies Home Journal is going to pay readers to write (at professional rates) much of the magazine’s content. LHJ is having a sort of re-launch with a new logo, look& feel, and trade dress starting with the March issue.
We’re going to see a lot more of this believe me. Brands are moving more & more into co-creation with their ‘fans’ and supporters, a phenomenon which parallels and perhaps even leads some of the change in power relationships we are seeing as we Shift into the new paradigm. woo hoo!